Real Professionals.
Real Results.

As a Marketing Manager in Barcelona working in FMCG, David was job searching when he came to Adapta. And every interview in English made him feel smaller than his experience.

In his first level test - the first time he had ever spoken English continuously for two minutes - he hesitated, stopped, and started again. He said "I will try" three times in thirty seconds. He talked about his love of cooking, his wife, and the culinary course they had taken together. Then he said something that revealed the real problem: "It is the worst experience in my life. Emotionally, it's very hard."

The issue was not that David did not know marketing. The issue was that when he opened his mouth in English, he sounded uncertain. He simplified his answers. He let the interviewer control the pace because he was not sure he would find the right words. Small grammar slips added up: "I like try to do new recipes", "digital things is the future", "every day that pass is harder". Clear enough to be understood. Not sharp enough to persuade. He was a senior professional who sounded junior the moment he spoke English.

We did not give David a generic business English course. We built a personalised programme around his exact situation: interviews, presentations, and marketing conversations in English. No textbooks. Just the real language he needed for the job he was chasing.

The breakthrough came early. In his first class, we identified the one sound that was making him sound uncertain: the /ɔː/ vowel - the sound in thought, saw, caught, launch, board. It appears constantly in business English, and when it is wrong, the whole sentence sounds off. We worked on minimal pairs, connected speech, and sentence stress until that sound became natural. We practised -ED endings until they flowed without thinking: launched, decided, developed.

At the same time, we rebuilt how he structured his answers. We taught him the STAR method for behavioural questions, so he could tell a clear story under pressure instead of rambling. We gave him strategic pausing phrases like "That's a good question..." and "Let me think for a moment..." - not as filler, but as tools to buy thinking time without sounding lost. We switched him to passive voice for a more professional tone: "The campaign was launched successfully" instead of "I launched the campaign".

And we built his presentation language from scratch. He learned strong openings, smooth transitions, and data storytelling that turns numbers into a narrative. He learned the collocations that native speakers use without thinking: do market research, make a decision, have an impact. Small phrases that make speech faster, more natural, and instantly credible.